We pride ourselves on our quality service before and after the sale. Remember that the work at Dale's is always guaranteed! We have NATE certified technicians. All of our employees attend several schools throughout the year for further training to better help serve you and provide the level of excellence you have come to expect from Dale's. Thank you for shopping local! Meet our staff!
CEO, Accounts Payable, Employment officer, Web Master (I work on the Web site - can't say master!)
Jill started working in the business from the start but also worked out of the business until 1989 when she came to the store full time and finally started to get a pay check a few years later! Jill enjoys genealogy, camping, ATVing, bowling, skiing, hiking, swimming and more! Jill is an avid Greenbay Packer & Milwaukee Brewers fan! Jill & Dale have two daughters Letece & Megan who help out in the store from time to time. Letece is an Occupational Therapist, married to her college sweetheart and lives in Reedsburg. Megan is going to college in Illinois to become a doctor of Natural Pathy medicine.
Jill with the Maytag repair man 2009.
Danielle Dougherty - Office manager
Danielle Dougherty - Office Manager, Parts Expert, Dispatcher, our go to Gal!
Danielle has worked for Dale's for over 15 years. Her husband Justin and her have two children, Mackenzie & Brett. She is currently in the Accounting Program at the Western Technical College to earn a degree in Accounting.
Danielle - In my spare time my family and I enjoy biking, taking trips, hiking and soccer! My husband has started his own business Dynamic Audio & Video so see him for all of your audio & video needs. The kids keep me busy with hockey and figure skating so if you need a calendar come and see me at Dale's!
Jeff Taylor - HVAC technician & installer.
Jeff has been an employee of Dale's for over 18 years, on & off. Jeff has 3 children and 4 step children with his Fiance Kat and a total of 9 grandchildren.In his spare time he enjoys fishing, camping and restoring cars and trucks.He is an avid NASCAR fan and loves the Green Bay Packer's!
Jeff Taylor - HVAC Technician & installer
Todd Loew - HVAC & Major Household Appliance Technician
Todd came to us from the Eau Claire area where he had over 15 years of experience. He and his wife Connie fell in love with the Black River Falls area and decided to make the move here. Todd has been with us for over 3 years. In his spare time Todd loves to fish.
Jason Nelson - Warehouse & Deliveries
Welcome to Jason Nelson - Jason started with us September 2, 2015.
Jason - I am married to Ann and have 4 children - Destini, Deegan, Divinity & Draxtyn. I have over 10 years experience in the construction field as an electrician and carpenter. I welded for over 10 years. I enjoy spending time with family, camping, bowling, hunting and fishing. I'm a sports fan that loves football, baseball & Nascar.
Lee Amborn - Part time delivery
Lee Amborn is a full time teacher for the Black River Falls School District at the middle school as the art instructor. Lee works part time for us helping in many areas such as: deliveries, uncrating appliances, service and more! Lee lives in Black River Falls with his wife Kim and daughter Breanna.
Picture of Vicky to be added soon.
Vicky Emerson - Bookkeeping
Vicky actually helped me to set up my books back when we did them manually in 1986. Vicky came back last October to help me get caught up with my entries and we decided to keep her around as a part time office help.
Dale Borreson Owner HVAC Technician, CFC Certified, Comfort Expert (guy that gives you estimates!)
Dale is a graduate of Western Wisconsin Technical College. Dale worked in Steven's Point, Glencoe Minnesota, Black River Falls, Marshfield and than back to Black River Falls where he started Dale's Refrigeration & Heating July 1, 1984. We started out of our home, opened our first store front in 1986 and was located at 25 Main Street in Black River Falls (this is the current location of Moe's Hardware Hank gun & sporting goods section of their store). Moved up Main Street to 212 Main (this is where the Buzz & Brew Shop is currently located) and finally settled in our current location, 25 N 2ND ST on Labor Day week end 1999. Dale enjoys FISHING, hunting, bowling, horse shoes, camping and did we mention FISHING! He is an avid Packer, Brewer, Badger & Bucks Fan. Sadly Dale passed away after loosing his battle with cancer on February 1, 2011. We are still committed to the quality and service that Dale & I founded this company on over 27 years ago. We look forward to serving you now and for many years to come! (Jill)
Visit our 'Contact Us' page for further details how you can reach us here at Dale's! We look forward to serving you!