Reviewed.com wrote a nice article on the launch of our Whirlpool White Ice suite and it was on USA Today over the weekend. Stop in and see your Whirlpool White Ice appliances on display! You will love the new look!
July 18, 2012
So Long, Stainless: Whirlpool Introduces a New Finish For Premium Kitchens
By Keith Barry
The stainless steel appliance hegemony has ended.
On Monday, Whirlpool introduced a new premium exterior finish that they call “White Ice.” With clean lines, silver accents and streamlined controls, the new collection’s refrigerator, range, dishwasher, and microwave are a departure from the flash and glitz of stainless steel and its many lookalikes. In fact, the combination of a white finish, stainless handles and mirrored glass appear to have a lot in common with Apple’s popular design language.
The streamlined new look combines with simplified features that Whirlpool says will make the appliances easier to use. “In addition to the intuitive technology, the line takes a fresh look at appliance design and features flawless exteriors that add beauty to any home,” said Pat Schiavone, Whirlpool’s VP of Global Consumer Design.
Because the whole suite of appliances have such a unique style that’s exclusive to one manufacturer, it’s a safe bet that Whirlpool is hoping customers will upgrade their entire kitchen instead of taking a piecemeal approach.
Whirlpool seems to be aiming their new finish at customers who have grown weary of stainless and its numerous imitators. Indeed, the manufacturer says the new finish is “signifying a shift in the culture of home appliances.” Because it’s essentially an update of the classic white exterior, White Ice may appeal to consumers who are bored by stainless but also don’t want their kitchens to look dated. For Whirlpool, it’s an attempt to appeal to homeowners in a bottomed-out housing market, where renovating is less about increasing resale value and more about appealing to an individual’s own tastes.
Before the recession, investors looking to flip a house for profit wanted to install upscale finishes that could cheaply and easily update the look of a home. So from the HGTV-era onward, the most popular kitchens have combined granite countertops along with stainless steel appliances. Go to any home improvement store and you’ll be sure to see rows upon rows of fridges and dishwashers with stainless steel and stainless-style exteriors.
It wasn’t always that way, and all it takes is a look at classic sitcoms to see how far kitchens have come. If I Love Lucy were in color, the Ricardo’s kitchen likely would’ve had pastel finishes alongside white and stainless. Along with shows likeMaude and Soap, the ’70s and early ’80s brought in earth tones, like avocado, harvest gold and almond. Later on, white and bisque became popular — even on the upscale appliances that Geoffrey tended to in The Fresh Prince of Bel-Air.
In addition to the modern White Ice, there are several other alternative finishes available on premium appliances. Smeg, an Italian company, builds retro-looking fridges that could easily be mistaken for your grandmother’s Norge. They’re available in a whole rainbow of shades, from bright yellow to deep purple. AGA, a British manufacturer, puts hard vitreous enamel surfaces in a variety of different colors on their ovens and dishwashers. Whirlpool’s own Amana division also introduced a series of colorful refrigerators in 2009, including an exterior calledGreen Tea which features a floral motif.
The new White Ice refrigerator, range, dishwasher and microwave will be on display at New York City’s Rockefeller Plaza this week for House Beautiful magazine’s Kitchen of Year event
This section contains various news and helpful hints associated with major household appliances. We also have helpful hint brochures available in-store for pick up. We will be adding to our site soon.
NOTE: We are not responsible for any and all hints that you may try on your own. Always call a service professional when trouble arises. Thank you!
Speed Queen Laundry Added! On September 8, 2009 we brought in the Speed Queen laundry lineup. Speed Queen is made in Ripon, Wisconsin so Dale's is proud to support our home state industries. Stop in and check out their line on laundry products. A link to their site has been added to our appliance page!
Appliance Helpful Hints:
Dishwashers: Did you know you should only fill your dishwashers main wash bin with automatic dish soap? The only time you use both sections is if you are pre-washing your dishes. We recommend using Finish, formally known as Electrosal, tabs with Jet-dry rinse agent build right in. We have found they seem to work the best, and you don't have to make sure your rinse agent is full. Give it a try! We are confident you will agree. If not, you have hurt nothing, and you can go back to your old methods.
Front Load Washing Machines: Do you have a front load washing machine? If you do and you use regular washing detergent instead of HE detergent, you are ruining your machine. These machines use very little water, 18 gallons for a full cycle (check your owners manual to be sure). If you use regular detergents, you will cause your machine to over suds and end up with a mold or mildew problem. Please only use detergents with HE on the label. You can also cut back on the amount of detergent you are using. You have to remember they are selling detergent not washing machines. You can use 1/2 of the recommended amount, and your clothes will come out just as clean. You will have to experiment as conditions vary by your water type. Click on the Washing Machine Maintenance doc below for regular washer maintenance suggestions.
Washing Machines: Does water come in slowly to your washer? You probably have a plugged screen on your water hoses or water valve. On top loading machines you can back flush the water valve. Stop in for a pamphlet that will give you step by step instructions on how to do this process yourself. If this process does not work, then you will need a service call to have your machine checked and probably a new water valve put onto your washing machine.
Dryers: Is your dryer vented with plastic flex venting? Change it out immediately. Your dryer should only be vented with hard aluminum pipe. The reason being, the flexible pipe traps moisture and lint, which if left to build up can start a fire. Yes, the heat from your dryer can be hot enough to ignite the lint trapped in your dryer vent or in your dryer itself. Which brings me to another thought. When was the last time you had your dryer professionally cleaned? We have seen several instances of dryer fires. So please do yourself and your family a favor and call to have your dryer and dryer venting cleaned, and if need be, the venting replaced.